Yes, people love YouTube, but the major question remains for many businesses: is it a platform worth advertising on? Photograph: Eamonn M McCormack/Getty Images for Advertising Week Europe The publication of the research is … 94% of Facebook Ad revenue is from mobile A mere 6% of Facebook’s advertising revenue comes from desktop-only users . Here are Facebook Ad statistics that will help you when creating new campaigns this year. In our opinion, it’s best to start with the most popular platforms, then once you have profitable systems running, you can look at allocating a percentage of your budget toward more experimental campaigns. The State of Youtube Advertising – Statistics and Trends [Infographic] March 11, 2019 Did you know that YouTube accounts for estimated 27.1 percent of digital video ad spending. Sexism in Advertising: When Will The real payoff: good will that advertising can't buy, for a cost that Bartrem calls "nowhere near as much as you would have expected." (iv) Statistics must be collected in a systematic manner. According to Pew Research Center, 68% of the U.S. adult population are Facebook users. Advertising isn’t rocket science, but there is a science to it. Check out our infographic, “Facebook Advertising Statistics and Trends” to see how Facebook has. 3.YouTube Statistics: Marketing Considering YouTube’s reach, it should come as no surprise that the video-sharing platform is extremely popular among marketers these days. Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising. YouTube’s US CTV ad revenues will reach $2.89 billion, accounting for more than one-third (36%) of total US CTV ad spending. The advertising industry is projected to be the second fastest growing advertising market in Asia after China. #1: Viewers Accept Ads on YouTube More Readily Than on Facebook Not too long ago, YouTube was the undisputed king of online video. 4 (iii) Statistics must be reasonably accurate. YouTube Advertising for Beginners The infographic starts with some very important data points on why you should advertise on YouTube. Use these general, demographic, and marketing YouTube statistics for motivation, plus key takeaways and advice! The answer is yes...in some cases. In fact, nearly eight out of ten (78.8 percent) of marketers consider it to be the most effective platform for video marketing (GO Globe, 2019). You can monitor the performance of your channel and videos with up-to-date metrics and reports in YouTube Analytics. Advertisers use sexual imagery to … The Google News Initiative is our effort to work with the news industry to help journalism thrive in the digital age. 25 Facebook Advertising Statistics Marketers Should Know 1. What does this The 6 Best Social Networks for Ecommerce Advertising New social media networks come out every week, most of which will never gain any sort of traction. From the left menu, So when considering your advertising on the London Underground, Focal Point Advertising can help you create a campaign to target consumers that use the London Underground. College advertising spending was even higher just a few years ago. In fact, we spend a billion hours a day on YouTube, more than Netflix and Facebook video combined! 93% of internet users watch online videos (Hootsuite) 2. For any additional press inquiries, contact press@ YouTube Advertising: New Research and Insights for Marketers by Michelle Krasniak on Social Media Examiner. Advertisers around the world have found that FaceBook’s advertising opportunities have proven their worth, time and again. Statistics show how technology has influenced the way people watch pornography, but many trends have remained the same The site receives 75 million unique daily visitors, who spend an … What is the impact of advertising on kids? Knowing what your customers watch and buy will help you tune up your marketing mix, prioritize spending and create effective, efficient and memorable ad plans. Google’s Matt Brittin at Advertising Week Europe 2016. See the statistics of sex in advertising. Traditional Gender Stereotypes in Advertising If you’re interested in seeing how gender roles are often portrayed in advertising, check out genderads.com . If you can determine the phrases in your niche that people regularly search for, you could create a video to match that phrase, promoting that video in a display ad. 11. Magazine ads featuring sex are on the rise, with the exception of two not-too-sexy industries. YouTube is a true American success story. Moreover, 87% of consumers welcome Tube Station advertising as it provides a welcome distraction during their journey. It grew throughout the early 2000s, reached a peak of $1.2 billion in 2013, and has since declined. For more on connected TV advertising, subscribe to the eMarketer Daily Newsletter. YouTube advertising best practices YouTube’s advertising engine is powerful and capable of endless optimization tweaks, but at the end of the day, your ad’s success will depend on how it connects with people. Salman Khan speaks at TED 2011 about the Khan Academy, which began on YouTube and became what was called "the largest school in the world". Wrong figures, if analysed, will lead to erroneous conclusions. YouTube has become a video search engine many people have come to love, even those less tech-savvy. eMarketer forecasting analyst Eric Haggstrom examines our first-ever estimates for US connected TV advertising. Twig-sized models in skimpy bikinis relishing giant bites of hamburger. Google/Ipsos, YouTube and TV Attention in Home Research, U.S., 2,953 ads observed, n=86 TV viewers and n=87 YouTube viewers aged 18–54, 2016. If you promote a video here, you could end up paying a rate as low as 3 cents per view. Newspaper vs Sales Interestingly, while the relationship between sales and youtube advertising is also linear and positive, the relationship between salesand newspaper advertising is not — it is a curved line which actually begins to negatively slope at very low and very high levels of newspaper advertising… Get expert advice and tips from Common Sense Media editors. 69% of all adults in the United States use Facebook. Get to YouTube Analytics Sign in to YouTube Studio. Here are all of the YouTube statistics and facts you will ever want to know including number of users, videos, views, revenue, subscriber stats and more. There you’ll find tons of examples from print media in which men and women are portrayed in stereotype-reinforcing ways. Live videos are watched, on average, three times longer than pre-recorded videos 3. It is estimated that by 2018, the share of ad spend in India’s Gross Domestic Product (GDP) will be around 0.45 per cent. 28 Video Marketing Statistics You Need to Know in 2020 General Video Statistics 1. How many people in the US This means these ads can act as an alternative to advertising on Google if you operate in a competitive niche. A lovely young woman who looks to be about 18, clinging seductively to a man easily in his late 50s to early 60s. How is YouTube advertising growing on connected TV (CTV) devices? Hence, it is necessary that conclusions must be based on accurate figures. Deciding which platforms to invest your video marketing has been yet another hurdle to overcome with the rising competition between Facebook and YouTube. With YouTube getting over 30 … Television Statistics According to the A.C. 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